How to stand out among banking ads?
One of the many perks of banking with OTP is that you can exchange currency at mid-market rate when you’re shopping abroad in one of the 8 countries where OTP is present.
OTP wanted to let everyone know this right when they’re in holiday planning mode: from May on, throughout the summer.
Although this message is useful and a clear advantage for our audience, we know brands are built via creativity that makes a brand stick. So we came up with a distinctive campaign that doesn’t shy away from humour – a finance sector rarity – and memorability. Our striking visual world was brought to life using analogue tricks that needed to happen within the right rhythm, within the allotted milliseconds. So everything you see in this film was done in real life, by real musicians.
