OTP is not only the largest bank in the country, but also one of the top employers. The creation of its employer brand was a huge project that we worked on for many months with the bank’s HR and HR communication specialists and the PR staff at Café.
In addition to participating in the strategic work, we also developed the employer brand image and the launch campaign. Our favourite of the many different presentations was a social experiment that reached the target group in the form of online video series.
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